Real insights and intelligence brought alive by human expertise
Case Study - Market Opportunity Analysis – EV LCV trucks in India
BACKGROUND
- The client, an investment advisory firm, wanted to validate the assessment of the market size of EV LCV trucks in India.
- Client felt that the existing assessment over estimated the market significantly.
- There we specific concerns around the acceptability of these products in the commercial space.
METHODOLOGY
- Combination of primary market research and detailed desk research.
- Primary research (quantitative and qualitative) covered truck operators and commercial end users.
- In addition, government policies, charging point infrastructure roll-out plans etc., was studied in detail.
- Vendor activity and plans were also studied in detail.
OUTCOME
- There is significant growth potential in the e-LCV market. However, the one year forecast the client was an overestimate as the projections had not considered the challenge of higher initial costs and lack of charging infrastructure in many centers.
- Our projections gave the client the right picture to better align their investment strategies.